Are Your Jeans Red or Blue? Shopping America’s Partisan Divide

Levi Strauss and Wrangler both got their start as the go-to jeans for cowboys, railroad workers and others who pioneered the American West. Today, they are on opposite sides of a political divide that is affecting not only how people vote but what they buy.

Consumer research data show Democrats have become more likely to wear Levi’s than their Republican counterparts. The opposite is true with Wrangler, which is now far more popular with Republicans.

https://www.wsj.com/articles/are-your-jeans-red-or-blue-shopping-americas-partisan-divide-11574185777?mod=pls_whats_news_us_business_f

SHARE
Staff Writer
The above article is by a guest contributor, or shared from another news outlet.