If you’re planning to shop online during Black Friday, you might want to think twice before relying on product reviews.
More than a third of online reviews on major websites, including those on Amazon.com Inc., Walmart Inc. and Sephora, are fake, meaning they are generated by robots or people paid to write them, according to Fakespot Inc., which identifies fraudulent reviews. The number of phony reviews spikes during the holiday shopping season.
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