Dangerous #INeverExpire Campaign Lies to Young Women

Recently Vanity Fair Video along with SK -II started a campaign aimed at young women called “I never expire.” The goal of the campaign is to make young women comfortable with not having children on what they claim is “society’s timeline” and encourages women to fight back by declaring “I never expire!”

There’s only one problem. They are horribly wrong.

The time frame in which women give birth in their lives has nothing at all to do with social expectations and everything to do with biology. Women do expire, or, more to the point, their eggs do, and this false message of “not expiring,” being sold to our youth, is incredibly dangerous.

The Vanity Fair Video website states: “We asked women from different walks of life to share their perspectives on age-related pressure. As part of SK-II’s #INeverExpire campaign, these women candidly talk about liberating themselves from society’s timelines and the advice they have for others. Produced by Vanity Fair with SK-II

For those who don’t know, SK-II is a beauty product which sells things like “miracle water” aimed at helping women keep a youthful appearance. However, no amount of “miracle water” can correct the very real fact that women lose 90% of their eggs by age 30.

Social media campaigns don’t trump biological reality. Women’s egg quality and quantity both decrease with age. Fertility rates for women decline significantly after age 35 and they drop off a cliff after age 40.

Men make a new batch of semen every few days, throughout most of their lives, and while their fertility decreases somewhat with age, it is marginal compared to women.

Women form all the eggs they will ever have while they are still developing in utero, meaning that, if you are a woman, all the eggs you will ever make were with you at birth and you will never make more. Hence, your eggs are aging with you.

The term “eggs” can be a bit misleading, they obviously aren’t eggs like you would eat with a side of bacon, they are cells, and like all cells their ability to repair their DNA degrades over time, hence they begin to break down.

The older you are the longer the pelvis has been exposed to possible inflammation which also affects the quality of egg cells. Inflammation can be caused by STDs or conditions like endometriosis or PCOS.

Also, as a woman ages she simply begins to run out of available, healthy, eggs. Not all of the eggs made in utero are at the peak of health and the longer a woman waits, the more healthy eggs she loses as the months tick by.

If the body only has lower quality eggs left, it significantly increases the risk of conceiving a child with an abnormality. The chance of conceiving a baby with Downs Syndrome is 1 in 420 for a 33-year-old woman. The risk jumps to 1 in 25 by the time she’s 43.

The notion that “I never expire” is not only a lie but it has the potential to ruin the lives of millions of young women and their future children.

This irresponsible social media campaign will lead to countless women putting off their fertile years to engage in other pursuits, only to realize when it is too late that they either cannot have biological children of their own or that they are now raising a child with severe chromosomal abnormalities instead of a healthy child.

Of course, it also sets them up to have multiple abortions late in life since most women now choose to abort children with birth defects.

Either way you slice it, this is an irresponsible campaign with potentially devastating consequences across on an entire generation of young women.

Lacey Lynn, a popular Youtuber who’s viral video “In defense of June Clever” exposed girls across the internet to the way modern feminism manipulates and lies to women, said of this campaign; “[Y]our eggs will expire. Not just that, but will drop significantly when you turn 30. [A] ‘traditional timeline’ is traditional for a reason. Women who wait too long to have babies are significantly more depressed and increase the likelihood of the child and mother having medical problems. This [campaign] is feminism.”