Kroger Co. is turning back to the basics of selling groceries after trying to sell too many new products and renovate too many stores at once.
The biggest U.S. supermarket chain is planning to refurbish stores at a slower pace so that it can keep more stores fully operational. Kroger laid off nearly a thousand managers and other employees last month to cut costs. A new marketing campaign and some operational changes are meant to put the focus back on driving up sales of the groceries that generate about 75% of its sales….
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