Tesla Unveils Electric Pickup and Targets Detroit Rivals’ Profit Engine

LOS ANGELES—Elon Musk unveiled the next piece of Tesla Inc.’s electric-vehicle vision: a pickup truck with a starting price of $39,900. But the road won’t be easy.

Mr. Musk’s gamble on the lucrative truck market could help him expand the Silicon Valley car company further from a niche player into a mainstream all-electric manufacturer. Yet as Tesla tries to vie with U.S. auto makers that rely on pickups to fuel their profit engines, it must contend with a history of struggling to bring out new products.

https://www.wsj.com/articles/tesla-targets-u-s-auto-makers-profit-engine-with-electric-pickup-11574341200?mod=pls_whats_news_us_business_f

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